By Paloma Rossano
As the legal restrictions surrounding the use of cannabis continues to loosen, there has only been growth in consumers and monetarily. With initiatives throughout the United States pushing for the greater legalization of CBD, people are able to explore its use both medicinally and recreationally. In turn, as of 2020, the amount of recreational users of cannabis in the United States was 3.43 million, in which this number is expected to nearly double by 2025. Accompanying this increase in consumers is the industry’s economic growth, as the sales are expected to reach $16 billion by 2026 in the U.S. in comparison to its 2020 value of $4.6 billion. The expanding views are becoming global, as countries around the world are also pursuing this industry and gathering consumers.
With there being extensive science behind the makeup of marijuana and the different cannabinoids within it, each element has been explored in terms of benefits and effects. One cannabinoid that has grown in recognition and has been considered to have the “largest share in global cannabis market” is cannabidiol (CBD). CBD is meant to focus on the health benefits that come from marijuana use, which can include improvement in mental health issues and anxieties. Because of the development of different CBD products, these benefits can be achieved without having to experience the high that comes with normal marijuana use.
A company that has become a large part of CBD product development and production is FAB CBD. Their mission is to provide consumers with the best quality products and the best service through proper research and application. Each of their products are meant to accommodate to different people and their preferences in using CBD to benefit them. In doing so, they offer more than 40 CBD products that vary in form and makeup, including gummies, creams, oils, and salves. They also offer it in the form of dog treats. With this vast selection, they have made sure that each product has been third-party tested to ensure maximized effectiveness.
With goals to further expand their reach and presence in the CBD industry, FAB CBD has utilized their team’s previous experience with health and wellness supplements in order to properly develop the company and its success. Having this background greatly aided in their approach towards manufacturing and marketing, as they were able to use their expansive network and connections to spread awareness. During this process, they were able to advocate being educated and informed about the cannabis industry and their products through blogs and media content. For instance, this resource allows one to dive into the details of the different aspects of CBD, such as ways to incorporate it for better sleep or better skin, as well as better mental health. The news updates also help in keeping up to date with the latest legal decisions that may affect the market.
FAB CBD is now supported by the publicly traded cannabis company, High Tide Inc., which will only push it farther up the ranking for the United States’ leading cannabis companies. As they are bringing in millions in EBITDA annually, they are being propped up for further expansion and success not only in the U.S., but internationally.