Dentistry often evokes images of intimidating surgical chairs, uncomfortable procedures, and undue waiting times. Despite the necessity of the service, many anticipate a trip to the dentist with restless anxiety. Yet medicine as a whole is seeing a reformation in favor of holistic, patient-led approaches that prioritize client contentment.
Dr. Minoo Ghamari is the co-founder of @gorgeoussmilesdentistry and wishes to expand that revolution to include the dental sector. With a strong passion for a different future for her field, Ghamari wants to transform the patient experience to attain a complete smile, not just the teeth.
There were plenty of obstacles to Ghamari’s vision early in the business’ history. During its establishment, the aspiring dentist was studying for her Australian dental examinations in order to give life to her mother’s ambition for Gorgeous Smiles. The pair were also immigrants to the country and had cultural differences to understand before growing their dental practice. Last but certainly not least, the 2020 pandemic posed an existential threat to businesses including dental practices.
A company able to mitigate these risks is likely to be durable and have potential for the future. Found online at https://www.gorgeoussmiles.com.au/, Gorgeous Smiles’ model lends itself to a more holistic take on patient care, ensuring that clients are aware of the wider benefits of oral health. Ghamari considers her practice a ‘dental spa’ that promises patients a positive experience in contrast to convention.
Combine this cutting-edge approach with savvy use of social media to address concerns of prospective patients, and Ghamari has found herself a winning business model. Online cosmetic consultations are available to those on the fence about using the practice. The co-founder has additionally utilized social media platforms such as TikTok to raise awareness and transparency around dental procedures.
Making dental understanding accessible to a wide audience has allowed Dr. Minoo Ghamari and Gorgeous Smiles the potential to expand throughout Victoria and across the whole of Australia.