“Progress is not inevitable; it’s up to us to create it,” so goes the old anonymous proverb. Embracing this idea to its core is real estate entrepreneur and Vice President of Growth and Evolution at ONE Sotheby’s International Realty’s Taylor Travaglione, who has been tasked with the unique mission of evolving the global firm’s approach to the luxury real estate market to grow alongside the modern marketplace’s continual innovations. By adapting to cutting-edge technologies and embracing nascent sectors like the metaverse, Travaglione has been able to facilitate unparalleled forward progress for the firm and the age-old trade of real estate in an increasingly digital world. 

Since coming onboard to ONE Sotheby’s International Realty, Travaglione has made a repeated effort to emphasize quality over quantity throughout his entire operations, from the recruitment of fresh talent to the acquisition of new listings. This keen eye for discernment has become imperative for Travaglione in the full-throttle digital age – something accelerated forward years ahead of its time by the covid-19 pandemic – as the increased frequency of purported “game-changing” innovations from the tech world has necessitated nuanced expertise, much like Travaglione’s, to weed out the good from the bad in terms of which new technologies can work for the real estate world and helping bring these meticulously chosen advancements to ONE Sotheby’s International Realty’s more than 1,000 agents.

“We are constantly taking a futuristic and modern approach to what brokerage means, and how we want to continue to evolve with the industry as opposed to following outdated trends,” revealed Travaglione. “We’re keeping up with current events in real time instead of playing catch-up. And as everything within real estate has a ripple effect, others are certain to follow our lead.”

It’s through this rigorous vetting process that Travaglione has set his – and ONE Sotheby’s International Realty’s – sights on the nascent metaverse as the next frontier of the global real estate industry. With millions of dollars in cryptocurrency and Fiat funds already invested in virtual real estate across a number of metaverse platforms, this digital second-life of sorts is expected to bring a robust new market of real estate to the 21st century. Though plenty is left to be learned about the metaverse and its built-in property market, Travaglione intends to become the industry’s leading virtual real estate expert, particularly as the sector is expected to hit an $800 million valuation within the next couple of years.

“Everything we’re doing in the virtual real estate space is strategic – this is not a knee-jerk reaction,” added Travaglione. “We’ve thoroughly researched and educated ourselves on what’s taking place in the industry, who’s changing the landscape, and helping everyone, both clients and agents, understand more.”

Similarly armed with plans for a one-of-a-kind online real estate education platform to help teach insider tricks of the trade to the world, Travaglione’s finger on the pulse of cutting-edge technology is helping transport ONE Sotheby’s International Realty’s enduring reputation as one of the globe’s premier real estate firms into the virtual world.

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